Third-Party Expectations

Winning gives us happiness and joy. Everything about winning is super. 

But losing gives us hope and motivation that next time, we might achieve what we didn't get the last time around.

See failure as a scope of bettering yourself, and you won't be scared of it. Yes, it's better said than done, you have to deal with family, peer, and what-not pressure after you see yourself going down. You have to prove people that you're strong, you have to make a point to the people who "expect" from you, so you simply succumb to their expectations and likings. Are you living their lives or your own?

Losing is seen as a set back only because you couldn't fulfill others expectations, yeah, if you knowingly don't study and believe nonsense about your future, it's on you. You have to get serious to get out of the jail time of other's expectations, and accept the learnings losing, defeat, failure gives us.